Google just announced a major overhaul to the program formerly known as Google Advertising Professionals (GAP). Over the next six months it will be phased out.
It’s being replaced by a slightly-less catchy acronymed program, the Google Adwords Certification Program (GACP). Overall the new program looks good. Features include:
- More advanced testing for Adwords and Analytics
- A new way for clients to find PPC managers, Google Partner Search
- Bells and whistles for agency partners, including more options to manage multiple clients
- New improved shinier badges
I just completed the Google Advertising Fundamentals Exam ($50). Pretty basic stuff. Next up are the Search Advertising Advanced Exam (another $50) and the Reporting & Analysis Advanced Exam ($150 total).
To get certified you need to complete the fundamentals + advanced courses. Shiny badges… I can’t wait. Seriously though, I bet having a “Google certified” badge does increase conversions by at least 2x. Never done the testing.
NOTE – This is not our certification logo, just used as an example.